How customers find dealerships is changing — and your website is no longer the beginning of the journey.
In this episode of Dealer Tech Talk, Simon Verona is joined by Billy Humphre and Lauren Ambrose from 67 Degrees to explore what the future of dealer websites, digital marketing and online car buying could look like.
Customers are discovering vehicles through Google, social media, marketplaces and increasingly AI-powered search before they ever reach a dealer website. That means simply having a good-looking website is no longer enough.
Sponsored by: DMS Navigator
Helping dealerships run more efficiently and profitably.
Miles Companion The customer app that keeps buyers connected long after the sale.
■ Download the guide that accompanies this episode athttps://www.dealertechtalk.uk/guides
■ Sponsors DMS Navigator — the Dealer Management System that boosts efficiency, improves customer service, and helps dealers grow profits.
https://www.dmsnavigator.com/
■ MyAutoCompanion — the customer app that keeps buyers connected, increases retention, and grows lifetime dealer revenue.
https://www.myautocompanion.com/
Our audience includes:
Independent / Franchised car & motorhome dealers
Dealer group managers
Industry professionals looking to learn about dealership technology
Dealer Tech Talk explores how technology is transforming car and motorhome dealerships. Each episode breaks down tools, systems, and strategies that help dealerships become more efficient, profitable, and customer-focused.
