Every dealership collects customer data.
But very few dealerships are actually using it to grow sales, improve customer retention, or prepare for AI.
In this episode of Dealer Tech Talk, Simon Verona is joined by Jon from Auto Data Solutions to discuss why data has become one of the most valuable—and overlooked—assets inside modern dealerships.
They explore:
✔ Why inaccurate customer data costs far more than you think
✔ How poor data impacts MOT reminders, customer retention and marketing
✔ The importance of data cleansing and segmentation
✔ Why AI is only as good as the data behind it
✔ How recalls, MOT dates and customer journeys can create new revenue opportunities
✔ Three practical steps every dealership should take today
If your dealership wants to become more efficient, improve customer experience and prepare for the future, this episode is essential listening.
Sponsored by: DMS Navigator
Helping dealerships run more efficiently and profitably.
Miles Companion The customer app that keeps buyers connected long after the sale.
■ Download the guide that accompanies this episode athttps://www.dealertechtalk.uk/guides
■ Sponsors DMS Navigator — the Dealer Management System that boosts efficiency, improves customer service, and helps dealers grow profits.
https://www.dmsnavigator.com/
■ MyAutoCompanion — the customer app that keeps buyers connected, increases retention, and grows lifetime dealer revenue.
https://www.myautocompanion.com/
Our audience includes:
Independent / Franchised car & motorhome dealers
Dealer group managers
Industry professionals looking to learn about dealership technology
Dealer Tech Talk explores how technology is transforming car and motorhome dealerships. Each episode breaks down tools, systems, and strategies that help dealerships become more efficient, profitable, and customer-focused.
