What does it really take to build dealer software that works in the real world?
In this episode of Dealer Tech Talk, host Simon Verona sits down with Conor Moran, founder of Eskimo Software, to talk openly about the realities of building software for car dealerships.
They explore:
Why many dealer systems struggle with adoption
What dealers actually need from modern dealer software
The balance between powerful features and simple day-to-day usability
Lessons learned from building and scaling a dealership technology platform
Where dealer software and digital retailing are heading next
This is a practical, honest conversation for independent and franchised dealers, dealer principals, and anyone involved in choosing, using, or building dealer technology.
Our audience includes:
Independent / Franchised car & motorhome dealers
Dealer group managers
Industry professionals looking to learn about dealership technology
Dealer Tech Talk explores how technology is transforming car and motorhome dealerships. Each episode breaks down tools, systems, and strategies that help dealerships become more efficient, profitable, and customer-focused.
