AI is everywhere in automotive, but what does it mean for dealerships today, and where is it really heading?
In this episode of Dealer Tech Talk, host Simon Verona sits down with Gerard Thatcher, automotive veteran and founder of MotorTech.ai, to cut through the hype and explore the future of dealership AI from a dealer’s perspective. With over 30 years in the motor trade, Gerard explains how AI agents are already transforming sales, lead nurturing, and customer experience, and why the smartest dealerships are using AI to support their people, not replace them.
Together, we discuss:• What AI agents really are (and how they differ from basic chatbots)• Where AI delivers the biggest wins for dealerships today• How AI can nurture leads, qualify customers, and improve conversion rates• The risks of “bad AI” and what dealers must look for in secure, compliant solutions• How sales teams and AI can work together to drive better outcomes• What the next 2–5 years of dealership AI will realistically look like
■ Download the guide that accompanies this episode athttps://www.dealertechtalk.uk/guides
■ Sponsors DMS Navigator — the Dealer Management System that boosts efficiency, improves customer service, and helps dealers grow profits.
https://www.dmsnavigator.com/
■ MyAutoCompanion — the customer app that keeps buyers connected, increases retention, and grows lifetime dealer revenue.
https://www.myautocompanion.com/
Our audience includes:
Independent / Franchised car & motorhome dealers
Dealer group managers
Industry professionals looking to learn about dealership technology
Dealer Tech Talk explores how technology is transforming car and motorhome dealerships. Each episode breaks down tools, systems, and strategies that help dealerships become more efficient, profitable, and customer-focused.
