Auto Trader’s new Deal Builder feature has triggered one of the strongest reactions the motor trade has seen in years. Many dealers are questioning its impact on leads, data, finance, and overall control of the sales process.
In this special roundtable episode, Simon Verona brings together dealers and industry experts to explore what Deal Builder means for the independent sector — and whether now is the time to reduce reliance on Auto Trader.
What Deal Builder actually is
How it changes the customer journey
Why dealers are frustrated
The loss of deep links and its impact
The effect on finance, warranty and profitability
Are dealer complaints justified?
Practical alternatives
How to diversify your lead sources safely
Steps to reduce dependency on Auto Trader
Jim Reid — Jim Reid Vehicle Sales
Josh Apps — V12 Automobil
Fraser Brown — Motorvise
Gary Monaghan — Digital Remarketing Solutions
Ian Godbold — IGC Digital
Neil Smith — Motorvait
Hosted by: Simon Verona
Our audience includes:
Independent / Franchised car & motorhome dealers
Dealer group managers
Industry professionals looking to learn about dealership technology
Dealer Tech Talk explores how technology is transforming car and motorhome dealerships. Each episode breaks down tools, systems, and strategies that help dealerships become more efficient, profitable, and customer-focused.
